God With Us key art
Ribbow Media Group × SingularitiConfidential · Adelaide Pictures
Linear Television Placement Proposal

God With Us

Broadcast · Cable · Syndication

Flight: November 5–18, 2026
$1M$2M$3M+ $100K BET / TV One
Campaign Flight

November 5–18, 2026

Two-week window · 14 days · Anchored around the NFL Week 9 tentpole

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Nov 5 (Thu)14-Day FlightNov 18 (Wed)
Why Linear

Meet the audience on the biggest screen

Linear TV puts God With Us in front of the faith, family and Black audiences at a scale digital rarely matches — and it does so where this film's audience already gathers: live sports, syndication, and the networks built for them.

01

A live tentpole

The Falcons–Bengals NFL Network game anchors the plan with mass, DVR-proof reach — and an over-the-air simulcast in Atlanta.

02

Faith & culture networks

OWN, BET, TV One, WE and Black-hosted syndication and daytime reach the core audience with credibility.

03

Broad co-viewing

Family Feud, network prime and cable build household, multi-generational reach that seeds PVOD demand.

04

Measured & tiered

Three budget tiers plus a targeted $100K add-on, each with clear CPM, impressions and reach.

The Tentpole

Falcons vs. Bengals

One of the largest Black TV markets in the U.S.

NFL Network national game (Week 9, from Madrid) with an over-the-air simulcast in the Falcons' home market. Airs inside the Nov 5–18 launch flight.

Top 3

U.S. African American TV market — historically one of the largest concentrations in the country

Nielsen DMA

2.76M

TV households in the Atlanta DMA (7th-largest U.S. market, 2024–25 season)

Nielsen 2024–25

~2.1M

Black residents in metro Atlanta — among the largest urban concentrations

ACS 2023 est.

Why this game, for this film

NFL is the last true mass, live, DVR-proof reach on television — one placement, enormous co-viewing.

As the designated home team, the Falcons' Atlanta market carries the game over the air — free, broad, and squarely in the film's core audience.

Cincinnati (Bengals' market) picks up a second OTA simulcast at no premium.

Audience Research

The programming and who it reaches

Viewership and audience-fit data per placement. Audience figures are approximate; select historical estimates are noted inline. Final GRPs confirmed on the locked schedule.

Program / NetworkTypeAvg. audienceAudience fit
Falcons vs. Bengals (NFL Network)NFL tentpoleNational + Atlanta & Cincinnati OTAMass reach into one of the largest Black TV markets in the U.S.
Abbott Elementary (ABC)Network prime~3–4M linear · ~6M multiplatformEmmy comedy; strong Black + broad
Family Feud (syndication)Syndication~7.5M daily (top-tier syndication; Nielsen #3 nationally by P2+)Steve Harvey; family + strong Black
MS NOW — fka MSNBCCable news~1.0M primetimeOlder, engaged; high Black composition
ESPNCable sportsEvent-driven, largeBroad; ties to the NFL halo
OWNCableAA women; faith & inspirationalIdeal faith fit (Greenleaf home)
WE tvCableAA women; realityCore AA women
The Jennifer Hudson ShowDaytime talk~0.6 HH rating (2022 est.)AA host; daytime women
Sherri (syndication)Daytime talk~0.7 HH rating (2022 est.)Sherri Shepherd; AA women
BET / TV OneCable (add-on)Core AA cable leaders$100K targeted AA layer
Investment Tiers

Three ways to buy the reach

Two-week flight: November 5–18, 2026

Blended CPMs and projected gross ad impressions per current avails. Estimated net reach assumes ~3.5–4.0× average frequency and cross-network deduplication. Planning projections, not guaranteed delivery — final figures pending schedule lock.

LOW
$1M

Cable & Syndication

Blended CPM$18.33
Gross impressions54.5M
Est. net reach~15.6M
Est. frequency3.5×
Est. GRPs (A18+)~21
NFL tentpole
Network prime (Abbott)
Local / OTA (Atlanta)
  • ·Family Feud (syndication)
  • ·ESPN · WE tv · OWN
  • ·MS NOW (cable news)
  • ·Jennifer Hudson · Sherri (daytime)
Recommended
MEDIUM
$2M

+ NFL Tentpole

Blended CPM$21.00
Gross impressions95.2M
Est. net reach~25.7M
Est. frequency3.7×
Est. GRPs (A18+)~36
NFL tentpole
Network prime (Abbott)
Local / OTA (Atlanta)
  • ·Everything in Low
  • ·Falcons vs. Bengals (NFL Network)
  • ·Atlanta & Cincinnati OTA simulcast
HIGH
$3M

+ NFL, Prime & Local

Blended CPM$19.75
Gross impressions151.9M
Est. net reach~38.0M
Est. frequency4.0×
Est. GRPs (A18+)~58
NFL tentpole
Network prime (Abbott)
Local / OTA (Atlanta)
  • ·Everything in Medium
  • ·Abbott Elementary (ABC prime)
  • ·Local / OTA (Atlanta spot)

Gross Impressions by Tier

$1M
54.5M
$2M
95.2M
$3M
151.9M

Projected gross ad impressions per current avails

Blended CPM Comparison

$1M
$18.33
$2M
$21.00
$3M
$19.75

$3M tier dips below $2M — local & syndication efficiencies offset the NFL premium

Estimated Net Reach

$1M
~15.6M / 3.5×
$2M
~25.7M / 3.7×
$3M
~38.0M / 4.0×

Net reach assumes ~3.5–4.0× avg. frequency; planning projections, not guaranteed delivery

What Runs Where

Programming by tier

Each tier builds on the one below it.

LOW · $1M

Cable & Syndication

  • Family Feud (syndication)
  • ESPN · WE tv · OWN
  • MS NOW (cable news)
  • Jennifer Hudson · Sherri (daytime)
MEDIUM · $2M

+ NFL Tentpole

  • Everything in Low
  • Falcons vs. Bengals (NFL Network)
  • Atlanta & Cincinnati OTA simulcast
HIGH · $3M

+ NFL, Prime & Local

  • Everything in Medium
  • Abbott Elementary (ABC prime)
  • Local / OTA (Atlanta spot)
Targeted Add-On

The $100K BET / TV One layer

A separate, additive buy on the two leading African American cable networks — priced on CPM and CPP, weighted to prime.

NetworkCPMCPPImpressionsGRPs
BET · $50K$8.52$10,2205.9M4.9
TV One · $50K$7.83$9,3936.4M5.3
Total · $100K$8.1612.3M10.2

Daypart Mix — BET / TV One

$100KAdd-on
Prime40%
Early Fringe25%
Weekend15%
Daytime10%
Late10%

Split shown 50/50 and adjustable. BET and TV One deliver the film's core audience efficiently and layer onto any tier above.

Recommendation

Build on the game.
Layer on the culture.

1

Anchor at $2M+

The NFL tentpole and its Atlanta OTA are the single strongest reach vehicle for this audience — worth stepping up from the $1M base to capture.

2

Add the $100K BET / TV One layer

It buys the film’s core audience efficiently on top of any tier and sharpens the cultural signal.

3

Confirm the schedule to lock GRPs

Impressions and CPMs are set; final reach, frequency and GRPs finalize once networks and dayparts are booked.

Proposed flight: November 5–18, 2026 · All avails pending confirmation